A good commercial? One people actively seek -- whether that entails rewinding the tape, or scouring the web. Although I don't use the product (which is vaguely named, until one figures it out), Gatorade's "Quest for G" commercial series is worth watching again & again. A spot-on hommage of Monty Python's "Holy Grail" (even the same canned music!), the entire "film" of the series is available here: http://missiong.com/video/The-Quest-for-G
Of course, one doesn't have to rack up the production dollars (although viewers enjoy it when you do!) to make a spot memorable. A little cool music gets the toes tapping, and captures attention. (In the case of iPod, it can also spur iTunes sales!)
-- most iPod commercials
-- Finish dishwasher soap (a '60s-spy movie tango)
-- Toyota Venza (techno with a strong beat)
-- Fresh Step cat litter (the Bloodhound steps to a "Perry Mason"-esque tune)
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TV advertising critiques -- both US national and Cincinnati SMSA local. (If you really build it, they WILL watch!)
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