A cell phone company's spots about 'wrong' things has been a mixed bag thus far. The one about exorbidant underarm hair was just GROSS -- and, since I haven't seen it in several days, maybe they finally decided so, as well?* The ham-eating pigs is funny -- probably because it isn't possible (well, at least their talking and owning cell phones isn't -- who knows what they get fed on those industrial farms?).
Swipe a concept, lose the point? A phone book company spot features workmen (found through its yellow pages) wearing yellow "superhero" capes. Tsk, tsk -- that concept (even the same cape color) is already known from a public service announcement (PSA) praising and promoting foster parents. For most of the spot, I thought it was a new version of that PSA -- until the company showed one of its phone books. Ergo -- stealing a clever concept is not only lazy craftsmanship, but it also dilutes one's message -- if through 90% of the ad, viewers think it promotes some other entity.
* 3/26/09: Nope, they're still running it. :P
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