One insurance company creates several ad campaigns at once, each aimed at a different market segment. This has resulted in high points ("celebrity helpers" sound-effects comedian and Mrs. Butterworth), a funny campaign that wore out its welcome (cavemen), and its original concept (gekko), which is often a mixed bag. However, the new campaign, "money with eyes," is merely dopey. Especially these days, one's money doesn't stare at us -- it either disappears to points unknown, or it's grabbed by someone else!
Cute stories that illustrate features: AT&T's "slice of life" ads subtly remind us of its biggest selling point (more bars) throughout, and kudos to whomever came up with all the crafty illustrations (stained glass windows, bags of grain, etc.). The "beer salesman" ad is clever, with good acting and music; "monkey's business trip" is sweet. It warms the cockles o' me heart to see Dad send his daughter snapshots of monkey's trip (which illustrates that AT&T not only works overseas, but also allows sending photos) -- a big "awwww" factor that makes this spot memorable.
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