Thursday, March 5, 2009

By way of introduction...

What the heck is this about?
After spending most of my life watching (and years in the business writing) advertising, I've come to the point where just merely yelling at the TV doesn't soothe me anymore. So -- here's my little piece o' the web to criticize and praise TV ads!

Advertisers and networks complain that people aren't watching the ads -- in many cases, I can see why. If you want us to watch, you MUST entertain -- or, at the very least, stop screaming at us, and/or insulting our intelligence!

Since everyone's so "sue happy," I probably won't call out the advertisers by name, but give you enough details that you'll know which ad I'm talking about. (Maybe they won't care if I PRAISE them; we'll see.)

Today's Most Irritating Ad:
The car insurance ad in which the man hits the retirees' car, and the woman beats him up with her purse. WHAT kind of IDIOT would CONTINUE scraping the entire side of a car? Wouldn't YOU stop the moment contact was made? If a driver is that stupid, I doubt that ANYone would continue to insure him for very long!

A long-running "goodie:"
PBS' "Empowered" ad. Great plot, SFX, music -- more engrossing and entertaining than a lot of SHOWS! If you haven't seen it, catch it here: http://www.youtube.com/watch?v=Vi5rvy-10R4

No comments:

Post a Comment