Saturday, May 2, 2009

Maytag gambles, White Castle flashdances

Is the lonely Maytag repairman now working for the Mob? In a new spot, the repairman is being hurried down long hallways by some worried "suits." They're desperate to have their machines repaired; when they open a door, we see a casino, where all the slot machines are spitting out money, and the crowd is going wild. WHAT does this have to do with Maytag appliances?? Sure, Maytags "never need repair," so the repairman has nothing to do -- but, slot machines?? We don't see any Maytag appliances -- how does this sell its products? There's a joke in there somewhere, about money laundering....

White Castle parodies the old "Flashdance" movie to introduce its new pulled pork sandwich. The dancer, dressed in a pig suit, ends her routine by dousing herself with -- barbeque sauce. Unfortunately, when the liquid splashes on the audience, it's brown, and one doesn't immediately think of sauce. The spot is somewhat cute (the "stalking" Crave sack is a little cuter), but -- perhaps it's unfortunate White Castle decided to introduce a pork product during the current swine flu scare.

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